Head of SEO Visibility

Location Truro
Discipline: IT & Tech, Sales & Marketing
Job type: Permanent - Full Time
Contact name: Ryan Mitchell

Contact email: ryan@smithandreed.co.uk

Head of SEO Visibility

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Salary - (£30,000.00 - £50,000,00) Depending on experience - 30 Days Annual Leave Plus Bank Holidays - Commission and Bonus Structure - Pension - Private Healthcare - Hybrid Work Options

The SEO Specialist/Account Manager plays a crucial role in developing and executing effective SEO strategies to improve the online visibility and performance of client websites. This position involves a blend of strategic planning, technical SEO, and client management to deliver exceptional results across various industries.

Client Understanding and Relationship Management:

  • Understand the client goals, intent, and requirements to tailor SEO strategies effectively.

  • Build and maintain strong client relationships to ensure satisfaction and retention.

  • Communicate SEO progress and results to clients, providing insights and recommendations for continuous improvement.

SEO Strategy and Implementation:

  • Research, develop, and implement comprehensive on-site and off-site SEO strategies for new and existing websites.

  • Conduct keyword research to identify target keywords and phrases for improved search engine rankings.

  • Perform site audits, competitor analysis, and identify opportunities for optimisation and growth.

  • Develop and optimise site architecture, content, and technical elements to enhance SEO performance.

Performance Monitoring and Analysis

  • Use SEO tools to track, analyse, and report on key performance metrics.

  • Continuously monitor site performance, making data-driven decisions to optimise rankings and traffic.

  • Stay up-to-date with SEO trends, algorithm changes, and industry developments to adapt strategies accordingly.

Content and Social Media Integration:

  • Create and optimise SEO-friendly content to drive traffic and engage users.

  • Utilise social media platforms to support SEO efforts and enhance overall online presence.

  • Collaborate with content, development, and graphics teams to ensure cohesive and effective execution of strategies.

Technical SEO and Site Maintenance

  • Make technical recommendations and basic edits on platforms like WordPress to improve SEO.

  • Implement and manage backlink strategies to build authority and credibility.

  • Ensure websites are technically sound and follow SEO best practices.

Team Collaboration and Development:

  • Work closely with the SEO team to share ideas, problems, and drive continuous improvement.

  • Train and mentor team members to enhance skills and knowledge in SEO practices.

  • Foster a collaborative and supportive team environment, encouraging the sharing of best practices.

Continuous Improvement and Innovation:

  • Identify opportunities for process improvement to enhance efficiency and profitability.

  • Contribute to the development of technical strategy and thought leadership in the SEO space.

  • Commit to personal and professional development through ongoing learning and research.

Skills and Knowledge

SEO Expertise:

  • In-depth knowledge of organic SEO, including keyword research, technical SEO, and link building.

  • Proficient in using SEO tools such as SEMRush, Google Analytics, Ahrefs, Moz, and Google Search Console.

Technical Proficiency:

  • Understanding of web technologies, including HTML, CSS, and JavaScript, and their impact on SEO.

  • Experience with WordPress and other CMS platforms.

Data Analysis and Reporting:

  • Strong analytical skills to interpret data, generate insights, and create actionable reports.

  • Familiarity with Excel and other data management tools for tracking performance metrics.

Content and Social Media:

  • Ability to create and optimise content for SEO, including blog posts, articles, and web pages.

  • Experience with social media platforms to support SEO and marketing efforts.

Communication and Collaboration:

  • Excellent written and verbal communication skills for client interactions and team collaboration.

  • Ability to present technical concepts clearly and effectively to non-technical audiences.

Problem-Solving and Creativity:

  • Innovative and creative approach to identifying and solving SEO challenges.

  • Ability to think strategically and implement solutions that drive measurable results.

Key Competencies

Client-Focused:

  • Strong commitment to understanding and exceeding client expectations.

  • Proven ability to manage client relationships and deliver high-quality results.

Team Leadership and Development:

  • Experience in leading and mentoring team members to foster growth and development.

  • Ability to work collaboratively and contribute to a positive team environment.

Adaptability and Continuous Learning:

  • Openness to learning new techniques and staying updated with the latest SEO trends.

  • Flexible approach to changing priorities and adapting to evolving industry standards.

Organisational Skills:

  • Excellent organisation and planning skills to manage multiple projects and deadlines effectively.

  • Structured and methodical approach to delivering work with high accuracy and quality.

Decision-Making:

  • Ability to make informed decisions independently and know when to seek input from others.

  • Strong problem-solving skills and the ability to prioritise tasks effectively.

Additional Requirements

Health & Safety:

  • Champion safety and well-being at work by taking personal responsibility and promoting safe behaviour.

  • Encourage colleagues to follow safety guidelines and report potential hazards.

Continuous Improvement:

  • Continuously seek opportunities to improve business operations and processes.

  • Propose solutions to challenges and reduce non-value-added activities.

  • Commit to personal development through proactive research, reading, and study.

Qualifications and Education Requirements

  • Preferred: A degree in marketing, business, computer science, or a related field, or equivalent professional experience.

  • Experience: Minimum 1 year of experience in SEO, including technical SEO, content marketing, and client management.

PR4029

Keywords; SEO Specialist, SEO Account Manager, SEO strategies, technical SEO.

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Job Types: Full-time, Permanent

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Additional pay:

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  • Bonus scheme

  • Commission pay

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Benefits:

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  • Company pension

  • Employee discount

  • Flexitime

  • Free parking

  • Life insurance

  • On-site parking

  • Private medical insurance

  • Referral programme

  • Sick pay

  • Work from home

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Schedule:

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  • Monday to Friday

  • No weekends

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Experience:

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  • SEO: 1 year (required)

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Work Location: In person

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